Red Bull Showrun in Madrid, Spain
Sergio “Checo” Perez lit up the streets of the Spanish capital for a Red Bull Showrun on July 15, 2023
At the wheel of both the RB7 and RB8, Checo took the city by storm, as the iconic sound of the V8 engine reverberated around several of Madrid’s historic landmarks. In his fifth showrun for Oracle Red Bull Racing, the Mexican pulled out the donuts in front of the famous Cibeles Fountain, as over 85,000 fans watched on in a celebration of Red Bull motorsport.
Oracle Red Bull Racing continue to bring Formula One to new audiences and this was no exception, as the Team ran two of Sebastian Vettel’s Championship winning cars in a new city for F1. And in true Red Bull style, the showrun began with a spectacular side act featuring Red Bull athlete, paraglider Horacio Llorens, who descended with his parachute to land in the centre of Cibeles square and hand over Checo’s steering wheel to him!
Madrid is the fifth city in which the Team and Checo have hooked up to run the streets in a Red Bull Showrun. In 2021 he burnt rubber in the streets of Mexico City and, fresh from winning the Constructors’ title last season with the Team, Checo stopped traffic in his hometown of Guadalajara. He’s also taken to the tarmac of Oracle Red Bull Racing’s home city, Milton Keynes and Dallas, Texas.
The showrun was preceded by a series of activations in Madrid, aimed at bringing Oracle Red Bull Racing and F1 closer to Spanish fans. Among these was a tour of the RB7 through the capital’s roads, stopping in multiple locations and allowing fans the unique opportunity to see the World Championship winning car up close.
Alongside Oracle Red Bull Racing and Checo, fans had the opportunity to enjoy an exhibition from Elias Hountondji, a member of the Red Bull Driftbrothers, and Cristina Gutiérrez, the 2021 World Rally Cross Raids champion and the first woman to achieve a victory in the Dakar Rally since Jutta Kleinschmidt.
July 15, 2023.