Sound of Honda: Ayrton Senna 1989

Sound of Honda – Ayrton Senna’s Fastest F1 Lap (1989) in Light and Sound

With over 100 sensors and 6.5 billion data points delivered in real-time, today the F1 is as much as about predicting the future as it is about shaving milliseconds on the circuit.

In 1989, Ayrton Senna set the world’s fastest lap during the F1 Japanese Grand Prix Qualifying. His driving data of that lap was recorded and collected through telemetry system, a technology introduced to F1 by Honda. This project, a collaboration between Dentsu, Honda Motor and Rhizomatiks brings back Senna’s engine sound from that lap in the form of an installation set on the original Suzuka circuit that uses light and sound.

Honda Motor Co., Ltd. announced that the "Sound of Honda / Ayrton Senna 1989" has been honored with the Grand Prix in Titanium & Integrated Lions, in total, 15 prizes in 8 award categories of the 61st Cannes Lions International Festival of Creativity (2014).